Hotel / Restaurant / Design Storytelling
Radisson Hotel — Amsterdam South
The question
How do you make a hotel restaurant feel more than functional — and translate the story of the First Natural Art Hotel into visuals that guests can feel before they arrive?
The approach
KOROOTS focused on the material story behind the space: natural stone, organic forms, texture, light, art details and the atmosphere of the restaurant experience. The content was created to strengthen the perception of the hotel as a design-led hospitality destination, not just a place to sleep.
The outcome
The project gained wider visibility through national Dutch television exposure on SBS6 — Design Secrets. It also supported the hotel's positioning within the design and hospitality world, with further recognition and interest from platforms such as Excellent Magazine and the Worldwide Hospitality / Design & Bar Awards circuit.









