Background

Explorer, creator, designer of worlds.

With a background in high-end interior architecture, hospitality concepts, custom-made design and more than twenty years of off-the-beaten-path travel, I bring a rare combination of aesthetic intelligence, real-world business experience and cinematic storytelling into everything I create.

Over the years, I have founded and developed multiple creative businesses across design, hospitality, modular living, branding and storytelling — always from the ground up, often entirely independently.

My work has ranged from

  • Luxury residential and hospitality interiors
  • Restaurant and hotel concepts
  • Modular housing development
  • Custom-made furniture collections
  • Visual branding
  • International sourcing and production
  • Cinematic content creation
  • Project development in NL, BE, ES & beyond

"I don't just understand how something should look. I understand how it should feel, function, communicate and emotionally connect with people."

A multidisciplinary creative background

Several businesses, one continuous thread.

01

Concept & Hospitality

Ammonite Concept

Ammonite is a multidisciplinary development and hospitality concept built around one central theme: the ammonite — an ancient spiral fossil that grows outward from a single point in a perfect natural rhythm. Every chamber it forms is larger than the last, yet always connected to its origin. That principle — organic growth, layered evolution and staying rooted to the source — became the conceptual DNA behind every project.

Translated into space, the ammonite logic shapes flow, proportion, materiality and atmosphere: natural materials, spiraling sightlines, warm earthy palettes, sculptural fireplaces, hand-crafted screens and a sense of slow, immersive discovery as you move through a room.

Under this philosophy Ammonite developed, among others: the first Natural Art Hotel in the Netherlands (later acquired by Radisson), a signature sushi restaurant concept in Málaga, and a full student campus concept in Mijas, Spain — all rooted in the same idea of growth, identity and emotional architecture.

An upcoming feature on the Dutch TV programme Design Secrets will showcase the Ammonite concept and its design language — video coming soon.

Ammonite hospitality interior — sculptural fireplace and laser-cut screens
Ammonite lounge concept — fireplace, stacked wood and warm ambient lighting
02

Interior Architecture & Design

Marije Richards

marijerichards.com

Marije Richards was born from a deep fascination for atmosphere, human emotion and the way spaces silently shape the way we feel, connect and experience life. What started as a passion for interiors slowly evolved into a multidisciplinary design studio focused on high-end residential projects, hospitality concepts, villas, restaurants and emotionally driven environments where identity and storytelling became just as important as aesthetics themselves.

Over the years, my work became known not only for its visual style, but for its ability to translate feeling into physical space. I was never interested in designing interiors that simply looked beautiful on a photograph. I wanted spaces to feel alive. Warm. Grounded. Timeless. Spaces that slow people down and create emotional connection the moment someone walks in. This vision led to collaborations and projects throughout the Netherlands, Belgium and Spain, and eventually brought media attention through television, magazines and Dutch design platforms.

My design language has always been deeply shaped by travel and cultural immersion. Years spent traveling through Southeast Asia, Indonesia, India, China and Southern Europe taught me that the most memorable places are often the ones that feel honest and connected to their surroundings. Sitting inside a small family-owned restaurant in the mountains of northern Italy, sleeping in bamboo huts surrounded by jungle sounds in Thailand, watching local craftsmen work with raw materials in Indonesia — these experiences slowly became part of the way I see design itself.

I became drawn to spaces where architecture and nature exist in harmony. Places where materials age beautifully, where light changes throughout the day, where textures tell stories and where imperfection adds soul instead of taking it away. My inspiration comes from earthy minimalism, Mediterranean warmth, Japanese simplicity, indigenous craftsmanship, tropical slow living and timeless hospitality atmospheres that feel emotionally grounding rather than trend-driven.

Natural materials have always played an important role in my work. Stone, wood, leather, linen, handmade textures, soft earth tones and warm lighting became recurring elements throughout my projects. Not because they were fashionable, but because they create emotional calmness and authenticity. I believe true luxury is not found in excess, but in atmosphere, simplicity, craftsmanship and emotional comfort.

What makes my background unique is that almost everything I created was built independently from the ground up. Over the years I not only designed interiors, but also developed complete concepts and businesses around them. I handled concept development, branding, interior architecture, technical drawings, custom-made furniture design, supplier sourcing, production coordination, visual presentations, renders, websites, photography, storytelling, administration and project realization myself. From the very first sketch to the final atmosphere on location, I learned how to build worlds from vision into reality.

Part of this journey included traveling to China and Indonesia to work directly with suppliers and manufacturers for custom-made furniture and interior elements. These experiences taught me how to negotiate internationally, oversee production processes and translate creative ideas into tangible products and environments. It also gave me a deeper respect for craftsmanship and the human stories behind materials and production.

Marije Richards interior — sky box with laser-cut ceiling and player portraits
03

Lifestyle, Travel & Storytelling

KOROOTS

koroots.store

KOROOTS began as a custom-made furniture and lifestyle concept inspired by natural materials, indigenous cultures, slow living, travel, craftsmanship, heritage, sustainability and returning back to the roots.

Today it represents overland travel, cinematic storytelling, cultural exploration, off-grid living, visual content creation, hospitality and experience branding — and a How to Travel Light philosophy.

KOROOTS — working with a local Balinese craftswoman on a hand-woven rattan piece
04

Modular Living & Development

IDHS Exclusives

idhs-exclusives.com

A large-scale creative and development direction focused on modular housing, modular hospitality concepts, interior packages, spatial branding, and architecture and lifestyle integration.

This work deepened my understanding of project development, construction processes, client psychology, operational systems, branding strategy, business structures and execution at scale.

International sourcing & production

Years on the ground in China, Indonesia & beyond.

A major part of my journey has been international travel and production — extensive time across China, Indonesia, Southeast Asia and Europe.

There I learned negotiation, production processes, sourcing, manufacturing communication, cultural dynamics, custom-made product development, quality control, logistics and entrepreneurship under pressure.

I worked directly with suppliers, workshops and manufacturers to bring custom concepts into reality — turning ideas into actual physical products, brands and environments.

Self-built from the ground up

Almost everything I built, I built independently.

Over the years I have handled concept creation, design, branding, visual identity, interior architecture, technical drawings, presentations, client communication, project management, production coordination, website building, renders and visualizations, video creation, storytelling, photography, social media, administration, business operations and creative direction.

I understand not only creativity, but what it takes to actually build something from nothing — positioning, perception, emotional branding, hospitality psychology, premium identity, customer experience, storytelling that converts and aesthetics with strategic value.

Why clients work with me

Atmosphere. Identity. Emotional connection.

Clients don't hire me only for visuals. They work with me because I understand atmosphere, emotional connection, identity, premium perception, storytelling, hospitality experience, human psychology and aesthetics that create trust and desire.

Because of my multidisciplinary background, I bridge design, branding, content, storytelling, hospitality, architecture, travel, aesthetics and business strategy into one coherent experience.

Your story could live here next.

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